30 Million Views: A Marketing Agency’s Winning Social Media Strategy with Krikey AI Animation
Learn how a marketing agency used Krikey AI's animation tools. The Socialfix marketing team created engaging 3D avatars in-house, streamlining the creative process and achieving over 30 million views on Instagram alone.
How Socialfix Media, a leading marketing agency, engaged Millions on social media with Krikey AI Animation
Summary of Small Business Marketing Agency Case Study
Krikey AI enabled Socialfix's internal team to directly execute their vision for a cutting-edge ad campaign. Using Krikey AI's animation tools, the Socialfix team created engaging 3D avatars in-house, streamlining the creative process and achieving over 30 million views on Instagram alone.
Challenges faced by Brand Marketing Agency
Socialfix faced significant hurdles in bringing their animated campaign vision to life. Their current animation pipelines often involved complex workflows, specialized software, and the coordination of multiple external vendors, leading to extended timelines and increased costs.
This presented a challenge for Socialfix, who needed a nimble and efficient solution to meet tight deadlines and stay within budget. The agency's internal team, while brimming with creative ideas, required a solution that would simplify the often complex process of 3D animation, making it accessible to their existing team.
This gap between creative vision and technical execution could have lessened the campaign's impact and limited the agency's ability to fully realize its innovative potential. They needed a tool that could bridge this gap and empower their team to take ownership of the animation process.
Solution for Influencer Marketing Agency
If you landed on this page because you were searching for a digital marketing agency near me, you are in the right place! With the power of Krikey AI Animation, you can achieve the animation vision of your small business marketing agency.
Whether you are a pure video marketing agency or a social media marketing agency, these tools can help you bring Animation into your workflow in minutes. Even a B2B content marketing agency can find success with our tools, they are not just for consumer use cases.
As our name aptly suggests, we love Australia! If you are a digital marketing agency Sydney side or a digital marketing agency Melbourne side - we welcome all of Australia! Any digital marketing agency Australia can find value with our animation tools. We also have a partnership with Canva and you can learn more about that on our Case Studies page.
- Krikey AI's 3D video editor tool is an all-in-one solution that requires no technical skill or prior animation knowledge to get started
- Krikey AI has an video editor with facial expressions for 3D avatars, that enabled the Socialfix team to quickly animate characters with emotion
- Krikey AI enabled the Socialfix team to translate their vision and quickly edit videos with unique characters, backgrounds and dialogue for their campaign
Time and Cost Wins for Social Media Marketing Agency
- 10x faster animation creation with advanced, intuitive tools that democratize animation and expand creative possibilities
- 75%+ reduction in production costs fueled a faster, more efficient client service and enabled quick client project turnarounds
- Priceless: Krikey AI's democratized animation tools empowered Socialfix to create a stunning and highly effective ad campaign that garnered over 30 million views on Instagram alone
Inspiration and Creativity with Animation for Top Digital Marketing Agency
- Krikey AI has become a cornerstone of this annual ad campaign for the past two years, and its versatility ensures its continued use for this and other campaigns going forward.
- Krikey AI's animation editor has powered this ad campaign to great success for the past two years, generating over 30 million Instagram views and enthusiastic client response.
"The response from the client has been fantastic... As a technology and Generative AI focused company, this falls right in line with [the client’s] goal of being at the forefront of the market trends.” ~Ken Krysinski, Socialfix founding and managing partner.
- Krikey AI has democratized animation for Socialfix, dramatically streamlining their workflow. Socialfix's Ken Krysinski further explained:
"Before Krikey, we used 2D characters and a much more labor-intensive animation process. Syncing characters with audio was a huge challenge, often taking weeks—a timeline our clients rarely had the budget or time for."
- Krikey AI's simplified animation and lip sync capabilities now allows Socialfix to deliver high-quality content quickly and efficiently.
About the Customer
Socialfix is a digital marketing agency based in New Jersey that has been servicing clients' creative needs since 2005. From personal brands to some of the largest corporations in the world they have been driven by a mission to deliver the best strategy and creative solutions to help clients grow and stand out in their respective markets.
Founding and Managing Partner Ken Krysinski has been in strategic leadership since the inception of the agency and navigated clients through many of the shifts and trends in digital marketing from the emergence of SEO and SEM, to building a powerful social media presence, to expressing corporate visions through video production, and now leveraging the power of generative AI solutions to take brands to previously unimaginable levels of creativity and production.
About Krikey AI Animation
Krikey AI Animation tools empower anyone to animate a 3D character in minutes. The character animations can be used in marketing, tutorials, games, films, social media, lesson plans and more. In addition to a video to animation AI model, Krikey offers a 3D editor that creators can use to add lip synced dialogue, change backgrounds, facial expressions, hand gestures, camera angles and more to their animated videos. Krikey's AI tools are available online at www.krikey.ai today, on Canva Apps, Adobe Express and on the AWS Marketplace!
The Challenge: Socialfix's Animation Bottleneck
Socialfix faced several key challenges before adopting Krikey AI's animation platform:
Time Constraints: Producing high-quality animated content often took weeks, a timeline that rarely aligned with client deadlines. This bottleneck limited the number of animated projects Socialfix could take on and forced them to turn down opportunities.
Cost Barriers: The expense of hiring external contractors or investing in complex animation software created a significant barrier for many projects. These high costs and logistics coordination often priced animation out of reach for clients with smaller budgets, restricting Socialfix's ability to offer a full range of creative solutions.
Creative Limitations: The collaborative animation process at Socialfix, involving the agency and external studios, presented some challenges to creative flow and efficient iteration. Socialfix aimed to find a tool that would enable their in-house creative team to have greater influence over the animation process and more readily realize their creative visions.
Staying Ahead of the Curve: As their clients are often technology and generative AI-focused companies, Socialfix was committed to staying at the forefront of market trends. They recognized the increasing demand for animated content and the potential of AI-powered animation tools to revolutionize the industry. They needed a solution that would not only address their current challenges but also position them as innovators in the advertising space.
The Solution for a Full Service Digital Marketing Agency
Here's how Socialfix leveraged Krikey AI's animation platform to transform their ad campaign production:
How Socialfix Discovered Krikey AI Animation
Socialfix, a cutting-edge agency focused on technology and generative AI, was constantly seeking innovative tools to enhance their client campaigns. They recognized the growing demand for dynamic, engaging content, particularly in the digital space. Time and budget constraints hampered their animation efforts, creating a bottleneck in their creative process. They needed a solution that could deliver high-quality animation quickly and efficiently. That's when they discovered Krikey AI.
Saving Time and Costs with Krikey AI Animation
Krikey AI's intuitive platform allowed Socialfix to bring their creative vision to life entirely in-house. Krikey AI's simplified workflow, including easy character customization and automatic gesture application, drastically reduced production time, making high-quality animation accessible to a wider range of clients. This allows Socialfix to offer faster turnarounds and more competitive pricing.
Multiple Use Cases with Krikey AI Animation
Krikey AI became the anchor for Socialfix's annual ad campaign for two consecutive years, demonstrating the platform's versatility. The campaign, featuring captivating 3D avatars created with Krikey AI, reached over 30 million viewers on Instagram.
"The response from the client has been fantastic," shared Krysinski. "As a technology and Generative AI focused company, this falls right in line with their goal of being at the forefront of the market trends.”
Beyond this flagship campaign, Socialfix plans to integrate Krikey AI into other advertising initiatives, leveraging its power to create a wide range of dynamic content for diverse clients. Krikey AI democratized animation for Socialfix, empowering them to deliver stunning, effective campaigns that resonate with audiences and exceed client expectations.
How Krikey AI was used to make Ad Campaign Animations
Socialfix utilized the Krikey AI animation platform in a variety of ways to create compelling ad campaigns for their clients.
Character Customization and Animation
Krikey AI's platform provided Socialfix with extensive character customization options. They could tailor characters to perfectly match their creative vision and the specific needs of each campaign. The platform's intuitive animation tools simplified the process of creating realistic movements and gestures, enabling the team to quickly bring their characters to life. This ease of use empowered even non-animators within the agency to contribute to the creative process.
Integrated Voice AI Audio and Lip Sync
For campaigns requiring dialogue or voiceovers, Socialfix leveraged Krikey AI's integrated audio and lip-sync capabilities. They could easily import audio tracks and then automatically synchronize the character's lip movements, creating polished and professional animated videos. This streamlined workflow eliminated the need for separate audio and animation software tools, further accelerating the production process.
MP4 Export and Multi-Platform Distribution
Krikey AI's MP4 export functionality allowed Socialfix to seamlessly integrate their animated content into various platforms and channels. Whether for social media campaigns, website content, or other digital advertising formats, the MP4 export ensured compatibility and high-quality playback. This flexibility enabled Socialfix to maximize the reach and impact of their animated ad campaigns.
