How a Boat Company made marketing videos with Krikey AI Animation
BoatClick was able to have full creative control over their animated marketing videos using Krikey AI Animation Maker
How BoatClick, a Boating Marketplace, used Krikey AI Animation tools to create marketing videos for their business
Summary
Krikey AI empowered a boating marketplace to create their own marketing videos. For the first time, BoatClick was able to have full creative control over their animated videos. Using Krikey AI's Animation Maker and Video Editor tools, they were able to create an animated video describing a customer use case.
- Description: BoatClick's Marketing Lead, Ariel Wainstein, found Krikey AI while looking for alternative ways to create animated marketing videos. He had a story he wanted to tell and needed a cost effective animation tool to help him make a video.
- Krikey AI features used: Custom characters, voice AI, uploaded background images, MP4 export for YouTube
"We started 2 years ago with just screenshots in our videos. This year, I decided to search AI Animation characters and I found Krikey AI. I was able to make a fun animated marketing video within a day. This was never possible before." ~ Ariel Wainstein, Marketing Lead at BoatClick
Challenge:
- Animating characters without expensive, time-consuming software
- Creative control over animated videos for marketing
- Speed / Time to create and publish videos
Solution:
- Krikey AI Animation Maker was an easy to learn, all-in-one solution for BoatClick to create animated marketing videos in minutes
- Krikey AI gave the BoatClick team full creative control over their custom characters, voice AI dialogue, scripts and backgrounds for each scene in their animated video story
- Krikey AI was quick to use and BoatClick was able to publish their first video to YouTube very quickly
Time and Cost:
- 2+ weeks to get a first draft of a video before using Krikey AI — now they can make an animated video in less than a day
- 5x less email and back and forth trying to achieve their creative vision for every single video – now, with Krikey AI, they can write their own scripts, choose characters, animations, backgrounds and make a video on their own
- Priceless: Full creative control over their animated videos for business marketing and social media use
AI Animation for Marketing:
After making a sample marketing video for fun, the BoatClick team realized there were many use cases for AI Animation that could help power their business and engagement with customers. A few use cases they are exploring with Krikey AI Animation tools include:
- Explainer videos for customers on how to use their product
- Tutorial videos for customers on where to find items on their site
- Presentation videos for investors on how their business works
- Marketing videos for customers with specific use cases and stories
About the Customer:
BoatClick's vision is to simplify all boating needs in the marine industry. They are a boating marketplace for boat owners that helps staff manage a boat. From spare parts to maintenance, buying boat parts, identifying boat parts and more – BoatClick is the ultimate resource for boat owners to maintain and furnish their boats. It is a boater-centric marketplace that significantly reduces time and hassle spent on handling spare parts, service providers and maintenance management.
About Krikey AI:
Krikey AI Animation tools empower anyone to animate a 3D character in minutes. The character animations can be used in marketing, tutorials, games, films, social media, lesson plans and more. In addition to a video to animation and text to animation AI model, Krikey offers a 3D editor that creators can use to add lip synced dialogue, change backgrounds, facial expressions, hand gestures, camera angles and more to their animated videos. Krikey's AI tools are available online at www.krikey.ai today, on Canva Apps, Adobe Express and on the AWS Marketplace!
How Krikey AI was used by a small business to make marketing videos
The BoatClick team used Krikey AI Animation to build out a concept and set of use cases for AI Animation in their business.
Voice AI tools
BoatClick serves customers in many languages. With Krikey AI Animation they have the option of easily converting a single video to 20+ languages to share on social media. This significantly expands their reach in the market and their potential paying customer base. The characters can also be customized by target region for marketing along with the language and dubbed audio. The Voice AI tools are important for them as a business when they consider new market opportunities.
Custom Backgrounds
Each video that BoatClick creates refers to a specific part of a boat or boat part. To customize their videos, the team was able to upload videos they had taken and place the animated characters into a very specific scene. This resonates with their customers who can now feel more connected to the storylines, characters and locations in their animated marketing videos.
Creative Control
When the BoatClick team first started searching for AI Animation, they were feeling frustration over the lack of creative control and the expense of their current animation process. It involved finding a freelance animator who may or may not follow their feedback. After many rounds of back and forth on an animated video, with a high cost to the process, the BoatClick team may still not have a video that represents what they wanted to create. Now, with Krikey AI Animation, they have full creative control over characters, scripts, dialogue, language, backgrounds, facial expressions, hand gestures and more.
"As we look forward, we are excited to make more animated videos, especially for presentations, tutorials and marketing. The animated character will be our main lead and help us connect with customers beyond the screen recording videos we used to make. This has helped us elevate our marketing vision for our business." ~ Ariel Wainstein, Marketing Lead at BoatClick
