How AGX Freight and Trucking made explainer videos using Krikey AI Animation

How AGX Freight, a logistics company, used Krikey AI Animation tools to make marketing and explainer videos

Summary

• Description: AGX Freight was looking for a fresh creative style for their YouTube, marketing and explainer video content. Their team agreed that animation would set them apart and began searching for an AI Animation tool that could help them achieve their creative vision quickly and at low cost. Through a Google search for AI 3D Animator, they found Krikey AI Animation Maker tools.
• Krikey AI features used: AI Video to Animation, Voice AI, 3D Backgrounds, Presentation backgrounds

"Our CEO asked me to do something unique with animation for our videos. I found Krikey AI Animation, opened it and started playing around. It was very intuitive, very easy for someone like me in their 50s who doesn't have the tech skills that younger generations have. It's an AI tool that I was able to go into and learn how to create animated videos easily. It's amazing and I feel like I can create exactly what I envisioned." ~ Curtis Hazel, Director of Marketing at AGX Freight

Challenge

• AGX Freight wanted to try a new style of animated videos to set their business apart in the market, but they didn't have an animator on their team and needed to create content quickly with their existing team
• The Director of Marketing at AGX Freight researched different art styles and felt 3D animation would best suit their brand, but he needed to find a tool that was easy and intuitive to create 3D animation videos
• With one month to create the video, the Director of Marketing needed to find an animation software tool that could shorten the time to market or the time to create an animated video

Solution

• Krikey AI Animation provided an easy set of animation tools and video editor directly inside a web browser, no prior coding or animation skills required
• Krikey AI Animation empowers creators to make videos with any style of custom character, but they specialize in 3D animation
• Krikey AI Animation helps businesses lower costs to produce animated content and accelerate time to market (making it easier and faster to create high quality 3D animation videos)

Time and Cost

• 4x faster to create a video
  • Previously, AGX Freight would make live action videos which required cameras, lights, production, post-production and weeks of scheduling. With a goal of reducing cost and optimizing time to publish, they began exploring AI Animation tools. Now they can make a polished animation video in less than a week.
• 70% lower cost to make an animated video
  • Previously, AGX Freight would have had to hire a team to make an animated video. Now, for a low monthly subscription price, they have access to a full suite of AI Animation tools and a video editor.
• Priceless: Full creative control over how their videos look and feel for both marketing and explainer videos. They know their audience best and want to ensure the video best reflects their brand.

Use Cases

• Explainer Videos: AGX Freight has a network of independent agents throughout the country. As part of a recruiting campaign, they want to attract more independent agents to their network. Their animated explainer video will be used for agent recruitment and showcases what differentiates AGX from other brokers and platforms.
• Marketing Videos: One product vertical that AGX Freight promotes is their app, which has different technical solutions available for customers. The audience for this product are CTOs, COOs and CFOs who are looking to optimize their supply chain operations. Their animated marketing video will be used to promote this product at conferences and in their exhibition hall booths.
• YouTube Videos: With every video they make, AGX Freight realized there was an opportunity to continue to grow their audience across social media as well. Animation would bring a unique and different style to their YouTube channel and they plan to experiment with AI Animation videos on social media.

About the Customer

AGX Freight is a logistics company that focuses on freight and trucking operations. They manage logistics between shipping companies and other transportation providers. AGX Freight is primarily located in the United States and covers all modes of transportation from truck, railways, airplane, refrigerated trucks, flatbeds and more. Their customers include the US Postal Service, large grocery chains and electronics manufacturers looking to transport products (for example: TVs) across the country. AGX Freight also builds specialty products including a web based app that can be used by their freight customers to track goods being distributed from warehouses.

About Krikey AI

Krikey AI Animation tools empower anyone to animate a 3D character in minutes. The character animations can be used in marketing, tutorials, games, films, social media, lesson plans and more. In addition to a video to animation and text to animation AI model, Krikey offers a 3D editor that creators can use to add lip synced dialogue, change backgrounds, facial expressions, hand gestures, camera angles and more to their animated videos. Krikey's AI tools are available online at www.krikey.ai today, on Canva Apps, Adobe Express and on the AWS Marketplace!

How Krikey AI Animation was used by a freight and trucking company to create explainer videos and marketing videos

Here is how AGX Freight was able to use Krikey AI Animation tools to make videos for their business both external and internal use cases.

Custom Backgrounds for explainer videos

AGX Freight operates primarily out of warehouses across the country and wanted to have a 3D scene of a warehouse for their animated videos. Krikey AI had a 3D warehouse in their asset library and it was a perfect fit for the AGX Freight videos. The AGX Freight team also wanted to use presentation screens within the videos and used these to showcase their app and slides for explainer videos.

Personalized Voice AI for marketing videos

The voice of the customer is really important in the world of freight and trucking. Much of the content AGX Freight produced prior to their animated videos focused on their customers. With voice AI tools and a record your own voiceover feature, the AGX Freight team was able to experiment with different custom scripts and lip synced dialogue to achieve their vision for each animated video made with Krikey AI Animation tools.

Mp4 Export for YouTube Videos

Given the numerous use cases for AGX Freight, being able to export an MP4 video was important so they could utilize the animated videos in multiple places. From their YouTube channel to conferences, exhibition halls, presentations in conference rooms and more – each video could be impactful in multiple venues. The AGX Freight team is excited to continue experimenting with and exploring ways to use AI Animation to positively impact their business and growth.

"I've been making videos for organizations since 2018 and my goal is always to enable people to see our company through the lens of their personal stories. I had tried animation before but I knew I didn't have the skillset to do what I envisioned. Krikey AI Animation has enabled me to create what's on my mind and tell our company's stories in a meaningful way." ~ Curtis Hazel, Director of Marketing at AGX Freight